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Brent Parker

Brent Parker

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Resilience in 60 Seconds: My Elevator Pitch for Resilience Repurposed LLC

Posted by Brent Parker on Aug 15, 2025 5:12:05 PM

Resilience in 60 Seconds: My Elevator Pitch for Resilience Repurposed LLC

 

If you had just one minute to share your business’s mission, value, and unique impact, what would you say?

 

That’s the question behind the classic elevator pitch, and in both entrepreneurship and intrapreneurship, it’s one of the most powerful tools you can master. Whether you’re at a networking event, pitching to investors, or simply explaining your work to someone new, those 60 seconds can open doors… or close them.

 

For Resilience Repurposed LLC, my focus has always been on sustainable, adaptive, and veteran-led innovation. Our work bridges 3D printing, laser engraving, and other advanced manufacturing processes to create purpose-driven solutions for small businesses, custom projects, and sustainability initiatives.

 

In this elevator pitch, I wanted to do three things:

  1. Communicate who we are and why our mission matters.
  2. Highlight the practical value we deliver to customers.
  3. Leave the listener with a clear next step if they want to connect.

 

🎧 Listen to the pitch here: Resilience Repurposed LLC Elevator Pitch – Spotify

 

I approach an elevator pitch like a living asset, something that should evolve as your business grows. The version you hear today isn’t set in stone. It’s informed by the work we’re doing now, the customers we’re serving, and the opportunities we’re pursuing in sustainable manufacturing. A year from now, the language may be sharper, the focus narrower, or the audience more specialized.

 

If you’re working on your own pitch, here’s what I’ve learned from refining mine:

  • Lead with clarity. Avoid jargon. A clear message is far more valuable than a clever one.
  • Anchor it in purpose. Why you exist matters as much as what you do.
  • Make it easy to share. Your pitch should be short enough that someone else can repeat it to their network without losing key details.

 

I believe a good elevator pitch isn’t just a tool; it’s a reflection of the current state of your business identity. It’s a way to test your messaging in real time and see if people light up when they hear it.

 

So… what’s your story in 60 seconds?

 

💬 Drop your elevator pitch in the comments or send me a message, I’d love to hear how you’re telling your story.

SEO Keywords: Elevator Pitch, Entrepreneur Marketing, Sustainable Manufacturing, Veteran-Owned Business, Resilience Repurposed LLC, 3D Printing, Laser Engraving, Business Networking

 

Tags: 3D Printing, Sustainable Manufacturing, Veteran

Elevator Pitch – Resilience Repurposed LLC

Posted by Brent Parker on Aug 15, 2025 4:51:44 PM

Blog Post Draft

 

 

Title: Elevator Pitch – Resilience Repurposed LLC

 

Intro Paragraph:

At Resilience Repurposed LLC, we specialize in transforming ideas into tangible, sustainable products through advanced 3D printing, precision laser cutting, and custom design. As a veteran-owned business, our mission is to combine innovation, craftsmanship, and eco-conscious practices to create solutions that last.

 

Embedded Audio / Download Link:

 

Transcript:

“Hi, I’m Brent Parker, founder of Resilience Repurposed LLC — a veteran-owned business specializing in sustainable, precision manufacturing. We use advanced 3D printing, laser cutting, and custom design to help individuals and small businesses bring big ideas to life. Whether it’s a one-off prototype or a full production run, we deliver high-quality, eco-conscious solutions that are built to last. My mission is to combine innovation, craftsmanship, and sustainability to create products that make a real impact — and to help other entrepreneurs turn vision into reality.”

 

Closing Line:

This elevator pitch reflects the heart of Resilience Repurposed LLC — where innovation meets purpose, and every project is built with precision, sustainability, and care.

 


 


 

Tags: 3D Printing, Radio ads, advertising, Entrepreneurs, Veteran

Resilience Through Purpose: From Branding Concept to Professional Presentation

Posted by Brent Parker on Aug 14, 2025 4:36:38 PM

Resilience Through Purpose: From Branding Concept to Professional Presentation

 

Introduction

At Resilience Repurposed LLC, we know that strong branding is more than a logo; it’s a story, a strategy, and a promise to your audience. In an earlier post, I shared the evolution of our visual identity, highlighting the design choices and symbolism behind our final red, white, and blue mark. Recently, I had the opportunity to take that story further by turning it into a professional presentation, connecting the creative process to broader lessons on communication and brand alignment.

 

Why I Chose a Written Presentation Format

While many presentations are delivered as live talks or videos, I opted for a polished, editorial-style format. This approach allowed me to combine the brand visuals from our earlier blog with a narrative that readers could engage with at their own pace. It also ensured the work could be revisited, shared, and used as a resource long after the initial delivery.

 

Connecting Branding to Broader Strategy

The presentation built on the logo branding story, moving from how the logo was designed to why it matters in the bigger picture of intentional brand development. Topics included:

  • Message Consistency: Ensuring every piece of communication aligns with core values.
  • Visual Alignment: Using design elements to create immediate recognition.
  • Customer Experience Integration: Reflecting brand identity in every client interaction.

 

By pairing these points with the earlier visual assets, logo drafts, final design, and brand palette, the presentation became a case study in how strategic design supports long-term business goals.

 

Lessons Learned

One of the most valuable insights from this project was the reminder that the format matters as much as the content. A live presentation can bring energy, but a written format offers precision, clarity, and the ability for the audience to return to it later. For brand storytelling, this slower, more deliberate format often has a longer-lasting impact.

 

Conclusion

The journey from concept sketches to a finalized logo, and now to a professional presentation, reinforced the idea that branding is an ongoing process. Every format, whether blog, presentation, or client pitch, is another opportunity to strengthen the connection between your brand and your audience. As we continue to share our work at Resilience Repurposed, we’ll keep matching our message to the format that delivers the greatest value, both in the moment and over time.

 

Tags: Entrepreneurs

CH 27 | Series: Start. Scale. Exit. Repeat. Reflections | Author: Brent Parker, Resilience Repurposed LLC

Posted by Brent Parker on Aug 8, 2025 1:30:00 AM

Chapter 27 Breakdown: The Only Thing You Can Bank On Is a Spreadsheet

 

Section B3: Money | Start. Scale. Exit. Repeat. Series

Resilience Repurposed Blog by Brent Parker

Intro: In a World of Chaos, Model the Math

 

Hope is not a strategy—and feelings are not forecasts.

 

If Chapter 26 taught us that cash is king, Chapter 27 teaches us that spreadsheets are your throne room. According to Campbell (2023), the spreadsheet isn’t just a finance tool—it’s a crystal ball. The numbers don’t lie, and when you learn to model your business accurately, you shift from reaction to prediction.

 

Every decision you make—from hiring to scaling to launching—should have a model behind it. Otherwise, you’re not building a business. You’re gambling.

🧠 Key Lessons from Chapter 27

1. A 13-Week Cash Flow Forecast Is Non-Negotiable

Campbell (2023) insists this is the single most valuable tool for managing financial survival. Week-by-week projections give you time to act before issues become emergencies. This forecast isn’t about guesswork—it’s about seeing trends early and adjusting fast.

 

“Without a 13-week cash flow, you’re flying blind. And eventually, you hit something.” (Campbell, 2023, p. 198)

2. Build Best-Case, Base-Case, and Worst-Case Scenarios

Good forecasts don’t rely on a single outcome. Campbell urges entrepreneurs to run three financial models (2023, p. 199). When the market shifts, costs spike, or revenue dips, your spreadsheet should already show you what to do next.

3. Use a Simple P&L and Cash Flow Model First

Skip the fancy tools. Start with a basic Profit & Loss (P&L) and cash flow sheet that you understand line by line. Overengineering it is just another way to procrastinate. Clarity beats complexity every time (Campbell, 2023, p. 200).

4. Budget with Brutal Honesty, Not Optimism

Entrepreneurs often round up revenue and round down expenses. That’s a recipe for disaster. Chapter 27 drills in the need to overestimate costs and underestimate revenue so you’re always operating with a buffer.

5. Don’t Outsource Understanding

Your bookkeeper or CFO may build your spreadsheets, but you must own the numbers. Campbell warns: “You can delegate the math, but never the meaning” (2023, p. 201). Knowing your runway, margins, and break-even points should be as natural as breathing.

💡 Final Takeaway

 

Want to sleep at night as a founder? Know your numbers. Chapter 27 is your call to become financially fluent, not just compliant. When you master modeling, your decisions gain power—and your future stops being a mystery.

🔁 Coming Next

 

Chapter 28 – If You Can’t Afford a CFO, Be One

Campbell breaks down how founders can take control of high-level financial strategy without a six-figure hire.

💬 Share This With a Spreadsheet Skeptic

 

Know someone allergic to Excel or Google Sheets? This post might save their business. Send it their way or tag them in the comments.

📬 Subscribe to Resilience Repurposed

 

Want Chapter 28 delivered to your inbox? Subscribe here

🧾 Reference

 

Campbell, C. C. (2023). Start. Scale. Exit. Repeat. [Kindle edition]. Big Bold Publishing.

 

Tags: Industry 4.0, Situation Analysis, Entrepreneurs, START. SCALE. EXIT. REPEAT.

From 78 Drafts to One Identity — How I Built the Resilience Repurposed Logo That Actually Works

Posted by Brent Parker on Aug 5, 2025 6:44:07 PM

 

Behind the Logo: The Process That Built a Brand That WorksScreenshot 2025-08-05 at 5.53.49 PM

 

 

Before you ever build a brand that grows, you have to build one that fits. Not just visually—but strategically, functionally, and personally. This is the story behind the logo I chose for Resilience Repurposed LLC, and what it taught me about alignment, systems, and sustainable identity.

 


 

 

🎯 From Too Many Ideas to One Aligned Identity

 

 

When I started Resilience Repurposed LLC, I didn’t expect the hardest design choice to be my logo. Over the span of a year, I created over 78 drafts—some clean, some raw, and most of them wrong.

 

At first, I tried fun symbols, abstract icons, and edgy graphics. They looked cool—but when I mocked them up on product packaging or laser engravings, something felt off. They didn’t say “this is a business that uses engineering, design, and advanced manufacturing to solve real-world problems.” They said, “this might look good on a sticker.” And I needed more than that.

 

So I went through every version—erased parts, repurposed lines, simplified shapes. I took notes. I tested how they looked on screens, in vector files, and on real-world items like business cards and workshop signage. One by one, I ruled out every option that didn’t reflect what I actually do.

 

Eventually, I landed on a design that looked like a 3D printer head—but also resembled a CNC router and laser engraving tool. It worked across every service I offer. And it was simple, strong, and scalable.

 

I chose red, white, and blue not just for contrast, but because of what they stand for. As a U.S. Army veteran, that color palette connects to my roots. The text below the symbol lays it out clearly: 3D modeling & printing, laser engraving & cutting, programming & consulting.

 

This logo now lives on my products, proposals, and professional identity. And it’s working—because it does what every good system does: it communicates clearly, performs consistently, and grows with purpose.

 


 

 

💡 Final Takeaway

 

 

A logo isn’t just a design. It’s a decision. If your branding doesn’t communicate who you are and what you deliver, it’s just decoration. Form follows function—even in business identity.

 


 

 

🔁 Coming Next

 

 

I’ll be sharing the principles behind how I systemize my work—from custom fabrication to client onboarding—and how these systems support my mission to serve veteran entrepreneurs and small businesses alike.

 


 

 

💬 Share This With a Future Founder

 

 

Know someone struggling with branding? Send this their way. Especially if they’re caught up in “cool-looking” instead of “clear-working.”

 


 

 

📬 Subscribe to Resilience Repurposed

 

 

Want insights on sustainable manufacturing, veteran entrepreneurship, and building systems that scale?

👉 Subscribe here

👉 Or follow us on Instagram

Tags: 3D Printing, Digital Fabrication, advertising, psychology, Digital Ads, Entrepreneurs, Veteran

CH 26 | Series: Start. Scale. Exit. Repeat. Reflections | Author: Brent Parker, Resilience Repurposed LLC

Posted by Brent Parker on Aug 1, 2025 1:03:00 PM

Chapter 26 Breakdown: Cash Flow Is More Important Than Your Mother

 

Section B3: Money | Start. Scale. Exit. Repeat. Series

Resilience Repurposed Blog by Brent Parker

👁️ Intro: Why Cash Flow Will Save You (When No One Else Can)

 

Most entrepreneurs obsess over funding, valuation, or top-line revenue. But Colin C. Campbell makes it plain in Chapter 26: cash flow is the heartbeat of your business—and without it, you’re dead, regardless of how good your product or team is (Campbell, 2023, p. 200).

 

The title says it all— “Cash Flow Is More Important Than Your Mother.” It’s tongue-in-cheek, but it lands hard. You may have great intentions and a bold vision, but if the money dries up before the momentum kicks in, you’ll be forced to pivot, pause, or perish. Campbell doesn’t just talk about theory—he breaks down how he survived near collapse by prioritizing daily cash management over quarterly earnings.

🧠 Key Lessons from Chapter 26

 

1. Revenue ≠ Cash Flow

 

“It’s not how much you’re selling—it’s when and how you get paid” (Campbell, 2023, p. 201).

 

You can hit big sales numbers and still run out of cash. Real financial health comes from monitoring what’s coming in, what’s going out, and when it all happens.

 

2. Cash Flow Should Be a Daily Priority

Campbell compares managing cash flow to checking the pulse of a patient. If you’re only reviewing your financial health once a month, you’re reacting too late (Campbell, 2023). Daily visibility means you can respond before it’s too late.

 

3. Scale Can Be Dangerous Without Strong Cash Management

Growth often means higher overhead, more payroll, and bigger inventory orders. If your cash flow can’t support it, scaling too fast can actually break the business (Campbell, 2023).

 

4. Delay Payments, Accelerate Receivables

To strengthen your position, negotiate longer payment terms with vendors while collecting from customers faster. This cash gap buffer gives your business breathing room during growth sprints (Campbell, 2023, p. 202).

 

5. Build a Cash Reserve Before You Need It

You don’t want to start saving cash when the storm hits. Just like you’d build a bunker before the hurricane, start stacking cash when things are calm, not when you’re desperate (Campbell, 2023).

💡 Final Takeaway

 

Cash is oxygen. Chapter 26 reframes success from “how much money you raise” to “how well you control your cash.” If you want to scale safely and stay in control, watch your cash flow every single day—because it won’t lie to you, and it won’t wait for you to catch up.

🔁 Coming Next

Chapter 27 – Line of Sight: Daily Numbers You Need to Know

If Chapter 26 is about oxygen, Chapter 27 is about vision. What are the key metrics every founder should track in real-time? Let’s talk visibility, precision, and decision-making.

💬 Share This With a Future Founder

Know someone building a great brand but ignoring the books? This chapter could save their business. Share it, tag them, or send it privately—they’ll thank you later.

📬 Subscribe to Resilience Repurposed

Get the next chapter straight to your inbox. Subscribe here

📚 References

 

Campbell, C. C. (2023). Start. Scale. Exit. Repeat.: Serial entrepreneurs’ secrets revealed! ForbesBooks.

 

Tags: Industry 4.0, Situation Analysis, Entrepreneurs, START. SCALE. EXIT. REPEAT.

Resilience Reimagined: Building Boldly from Within

Posted by Brent Parker on Jul 14, 2025 6:55:12 PM

 

Resilience Reimagined: Building Boldly from Within

 

 

By Brent Parker | blog.resiliencerepurposed.com

 


 

 

🌱 Rebuilding in Silence, Growing with Intention

 

 

In a world obsessed with highlight reels and rapid wins, true transformation still happens in the quiet.

Resilience isn’t just about bouncing back—it’s about choosing to build anyway, even when the crowd disappears and the noise dies down.

 

Whether you’re rebuilding your life, launching a business, or simply trying to reclaim your focus—resilience is the foundation.

And that foundation? It’s built from within.

 


 

 

🛠 Rebuilding from the Inside Out

 

 

John Jantsch, in Duct Tape Marketing, reminds us that systems and relationships are the backbone of any solid business.

But that applies internally too. When you’re rebuilding your mindset, your identity, or your mission—you need structure, clarity, and honesty with yourself.

 

Kevin Desouza, in Intrapreneurship, emphasizes that innovation often starts small. Quiet. Internal.

If what you had no longer fits, maybe you’re meant to build something new—from what remains.

 


 

 

🧠 Mindset: Your Greatest Multiplier

 

 

Dr. Daniel Amen teaches that your thoughts shape your results.

Want to change your outcomes? Start by changing the story in your head.

Focus becomes identity. Thoughts become habits. Mindset becomes reality.

 

Jocko Willink doubles down on this idea in Discipline Equals Freedom:

No one’s coming to save you. Take ownership. No excuses. Get after it.

 

Shi Heng Yi, a modern Shaolin master, shares that inner clarity comes from mastering movement, breath, and presence.

You don’t need to control life—you need to master how you respond to it.

 


 

 

🔥 Endurance + Ownership = Transformation

 

 

David Goggins doesn’t sugarcoat it in Can’t Hurt Me: Resilience is forged in discomfort.

It’s built through the days you want to quit—but don’t.

 

Wim Hof adds another layer: resilience isn’t just mental—it’s physiological.

Your breath, your nervous system, your willpower—they’re all trainable. And they’re all part of the same system.

 

You are capable of so much more than you’ve been taught.

 


 

 

📈 Business, Not as Usual

 

 

Colin Campbell’s Start. Scale. Exit. Repeat. is a blueprint for momentum-based growth.

But before people invest in your product—they invest in you.

Scaling a business means scaling discipline, communication, and emotional strength.

 

Robert Kiyosaki’s Rich Dad Poor Dad shifts the paradigm:

Don’t just work for money—make money work for you.

Apply the same logic to your time, your energy, and your focus.

You’re not just building a business. You’re designing a life.

 


 

 

🧗 Encouragement for the Climb

 

 

This isn’t about being perfect.

It’s about being persistent.

 

Every time you choose your purpose over your comfort…

Every time you build when no one’s watching…

Every time you protect your peace instead of reacting…

That’s resilience in motion.

 

You’re not behind.

You’re building differently.

And that difference is what the world needs most.

 


 

 

🧱 Resilience Repurposed

 

 

Resilience Repurposed isn’t just a brand.

It’s a belief system.

 

It’s about taking what’s broken, overlooked, or misunderstood—and transforming it into something useful.

Something powerful.

Something that lasts.

 

So keep going.

Keep growing.

Stay grounded.

Stay focused.

Stay bold.

 


 

 

💡 Final Takeaway

 

 

Resilience isn’t a comeback—it’s a decision.

And every day you commit to building from within, you’re already winning.

 


 

 

🔁 Coming Next

 

 

In the next post, we’ll break down how to turn emotional clarity into business clarity—and build systems that scale your purpose.

 


 

 

💬 Share This With a Future Founder

 

 

Know someone who’s in a rebuilding season?

Send this their way. Tag them. Let them know they’re not alone.

 


 

 

📬 Subscribe to Resilience Repurposed

 

 

Want more weekly insights like this?

Join our community at blog.resiliencerepurposed.com

—and let’s build something that lasts.

 


 

 

📚 References

 

 

  • Amen, D. G. (2015). Change Your Brain, Change Your Life. Harmony Books.

  • Campbell, C. C. (2023). Start. Scale. Exit. Repeat. Lioncrest Publishing.

  • Desouza, K. C. (2011). Intrapreneurship. University of Toronto Press.

  • Goggins, D. (2018). Can’t Hurt Me. Lioncrest Publishing.

  • Hof, W. (2020). The Wim Hof Method. Sounds True.

  • Jantsch, J. (2007). Duct Tape Marketing. Thomas Nelson Inc.

  • Kiyosaki, R. T. (1997). Rich Dad Poor Dad. Warner Books.

  • Willink, J. (2017). Discipline Equals Freedom. St. Martin’s Press.

  • Yi, S. H. (2021). Teachings via YouTube and TEDx Talks.

 

Tags: psychology, Entrepreneurs, Veteran

CH 25 | Series: Start. Scale. Exit. Repeat. Reflections | Author: Brent Parker, Resilience Repurposed LLC

Posted by Brent Parker on Jul 7, 2025 5:17:23 AM

Chapter 25 Breakdown: Hiring a Great Sales Team — Don’t Sell Alone

 

Section B2: People | Start. Scale. Exit. Repeat. Series

Resilience Repurposed Blog by Brent Parker

👁️ Intro: Why Product Alone Doesn’t Scale

 

It’s easy to romanticize a product. Many founders do. They build something amazing and expect it to sell itself. But Colin C. Campbell sets the record straight in Chapter 25: great product is not enough—you need great salespeople to turn vision into volume (Campbell, 2023).

 

When PAW.com scaled from $4 million to $40 million, Campbell realized he couldn’t keep relying on the same direct marketing tricks that worked early on. To break through, he had to hire and manage a sales team, not just outsource growth to ads or luck (Campbell, 2023, p. 195).

 

This chapter is for every founder who dreads cold calls, dodges rejection, or thinks “sales” is someone else’s job. If you want to scale, you have to own the hiring and management of your sales engine.

🧠 Key Lessons from Chapter 25

 

1. Know Which Profiles to Match Up

Salespeople aren’t interchangeable. Campbell explains the importance of understanding sales-specific personality profiles using frameworks like DiSC. If you’re a D/C (Dominant/Conscientious) like Campbell, hiring I/S (Influence/Steadiness) profiles will often give your team the relational glue it needs (Campbell, 2023, p. 198).

 

2. Ambiguity and Verbal Promises Are Your Enemy

If a salesperson’s success is based on unclear expectations, you’re setting up both sides to fail. Campbell insists on written offers, structured accountability, and documented expectations. Never leave performance undefined (Campbell, 2023, p. 199).

 

3. Document Everything and Eliminate Ambiguity

You can’t scale on gut feelings. Campbell emphasizes the importance of writing down goals, responsibilities, and metrics in black and white. If it isn’t written down, it doesn’t exist—and it certainly can’t be improved (Campbell, 2023).

 

4. Top Performers Need More Than a Commission Plan

Elite salespeople aren’t just chasing money—they need clarity, challenge, and structure. You’ll need to build a system around them, not just throw them leads and hope for results (Campbell, 2023).

 

5. Sales Teams Need to Be Built, Not Just Hired

The best sales teams aren’t a collection of closers—they’re ecosystems. That means hiring with complementarity in mind, managing like a coach, and building a repeatable system that scales beyond individuals (Campbell, 2023).

💡 Final Takeaway

You can’t scale a business without a sales team that’s built to win. Product might open doors, but it’s people—salespeople—who turn interest into income. If you want to grow beyond your comfort zone, you’ve got to hire, train, and lead a sales force with as much precision as your product team.

🔁 Coming Next

Section B3 – Money: Chapters 26–30

We’ve built the team. Now let’s talk capital, cash flow, and keeping the lights on. The next section opens up everything you need to fund growth without falling apart.

💬 Share This With a Future Founder

Tag someone who’s still trying to do all the selling themselves. Chapter 25 is the wake-up call: it’s time to step back and build a sales system that works without you.

📬 Subscribe to Resilience Repurposed

Want the next chapter delivered to your inbox? Subscribe here

📚 References

 

Campbell, C. C. (2023). Start. Scale. Exit. Repeat.: Serial entrepreneurs’ secrets revealed! ForbesBooks.

 

Tags: Industry 4.0, Situation Analysis, Entrepreneurs, START. SCALE. EXIT. REPEAT.

CH 24 | Series: Start. Scale. Exit. Repeat. Reflections | Author: Brent Parker, Resilience Repurposed LLC

Posted by Brent Parker on Jul 7, 2025 4:10:04 AM

Intro: Why Most Startups Stall at the Leadership Stage

 

Most entrepreneurs focus on building the product. However, the real challenge—the one that determines whether a company thrives or stagnates—is building a leadership team that can scale it.

 

Chapter 24 of Start. Scale. Exit. Repeat. emphasizes the need to hire high-capacity leaders who align with your company’s core values, long before you’re desperate for them (Campbell, 2023). This chapter is a clear reminder: scaling doesn’t happen by accident. It happens because you proactively seek out leaders who match your next phase, not just your current stage.

 

Colin C. Campbell refers to this as “Scaling in Zeros.” Each 10x leap in revenue or team size requires a different type of leadership DNA. Trying to push your business past the next growth ceiling without evolving your leadership lineup is like expecting a rookie quarterback to win the Super Bowl without coaching support or a playbook.




🧠 Key Lessons from Chapter 24

 

  1. Scaling in Zeros

“Scaling in zeros doesn’t happen by accident” (Campbell, 2023, p. 190).

Every significant growth milestone—whether going from $1M to $10M or $10M to $100M—requires a different mindset, structure, and leadership style. Companies that try to “wing it” often collapse under the weight of growth they’re not prepared to manage.

 

  1. Hire With Scaling in Mind

Your next hire should be someone who has already solved the challenges your business is about to face. That means hiring for the company you’re becoming, not just the company you are right now (Campbell, 2023).

 

  1. Hire Leaders Who Reflect Your Core Values

Skills alone aren’t enough. The best leaders reinforce the cultural DNA of your organization. They don’t just execute—they embody your mission and extend it into every decision they make (Campbell, 2023, p. 192).

 

  1. Great Leaders Are Rare and Expensive

If someone shows the right leadership potential, don’t hesitate. Great leaders come with a price, and waiting too long to act usually means losing them to a better-prepared competitor (Campbell, 2023).

 

  1. Don’t Just Fill Seats—Solve Strategic Gaps

One of the most common mistakes is hiring based on organizational charts, rather than actual company needs. Instead, step back and ask: What strategic gaps exist in our team, systems, or execution? Then hire the right leader to close that gap, not just the next available applicant (Campbell, 2023, p. 193).

💡 Final Takeaway

 

You can’t scale if you’re the only one driving the vision forward. Chapter 24 reminds us that leaders aren’t just hired to manage people—they’re hired to multiply momentum. If you’re serious about growth, start identifying and investing in leaders who can build beyond your reach.

🔁 Coming Next

Chapter 25 – Hiring a Great Sales Team

We move from leadership to revenue: how to build a sales team that doesn’t just sell but scales your impact.

💬 Share This With a Future Founder

Tag someone who’s building their team or struggling to step back from the driver’s seat. Chapter 24 offers a simple truth: scaling is a leadership problem, not a product problem.

📬 Subscribe to Resilience Repurposed

Get the next chapter straight to your inbox. Subscribe here

📚 References

Campbell, C. C. (2023). Start. Scale. Exit. Repeat.: Serial Entrepreneurs’ Secrets Revealed! ForbesBooks.

 

Tags: Industry 4.0, Situation Analysis, Entrepreneurs, START. SCALE. EXIT. REPEAT.

CH 23 | Series: Start. Scale. Exit. Repeat. Reflections | Author: Brent Parker, Resilience Repurposed LLC

Posted by Brent Parker on Jun 29, 2025 1:42:45 PM

 

 

Chapter 23 Breakdown: Profile Everyone, Especially Yourself — Build Teams That Actually Work

Section B2: People | Start. Scale. Exit. Repeat. Series

Resilience Repurposed Blog by Brent Parker

👁️ Intro: Know Thyself (and Everyone Else)

Most entrepreneurs launch with a bias: they try to do everything themselves.

But if you want to scale, you’ll need a team that’s more than just capable—you need a crew that’s complementary. Chapter 23 lays it out plain and simple: Profiling isn’t just about others—it starts with you. Know your dominant strengths, your weak spots, your tendencies under stress… and then build around that.

Just like the crew of the Enterprise, it’s the mix of personalities that makes the mission possible. Not everyone can be Captain Kirk. You’ll need your Spock, your Scotty, your McCoy—and you’ll need to know who you are before you can recognize them in others.

🧠 Key Lessons from Chapter 23

✅ 1. Check Your Dominance at the Door

“60% of what gets an entrepreneur to successfully build a business ends up undermining them when they try to scale.”

Many founders rely on dominance and decisiveness early on—but those same traits can become a liability as your business grows. If you’re used to being the one who knows and does everything, it’s time to start delegating leadership, not just tasks.

✅ 2. Delegate Responsibilities, Not Tasks

You can’t grow if every single decision runs through you. Learn to assign ownership, not just “to-do lists.” This means empowering leaders within your team to make decisions and evolve independently from your constant oversight.

✅ 3. Profile Yourself Using Tools Like DiSC

The book breaks down Colin’s version of the DiSC framework using Star Trek analogies:

  • D – Dominance: Captain Kirk (Decisive, assertive)
  • I – Influence: Scotty (People person, high energy)
  • S – Steadiness: Bones McCoy (Stable, methodical)
  • C – Conscientiousness: Spock (Analytical, accuracy-focused)

You’ll likely fall into a combo of two. Understanding this lets you lead with intention—and hire what you lack.

✅ 4. Profile Everyone Around You

Once you know your own gaps, you can intentionally fill them. The right team isn’t just about skills—it’s about balance. You’re not looking for clones; you’re building an ecosystem.

✅ 5. Learn to Lead Leaders

This is the next level of leadership maturity: training people who train others. If you only know how to manage, you’ll bottleneck. If you know how to inspire and release, you’ll scale.

💡 Final Takeaway

This chapter is a turning point in the SCALE section. It’s not about hustle anymore—it’s about who you empower. Start with honest self-awareness. Know your type. Then build the team that makes up for your blind spots and unlocks your growth potential.

🔁 Coming Next

Chapter 24 – Hiring Great Leaders: Leaders for Hire

We’ll go deeper into what makes someone a high-value hire—and how to identify leaders before they even see it in themselves.

💬 Share This With a Future Founder

Know someone struggling with delegation or team dynamics? Share this post with them or tag them in the comments. It might save their startup from growing pains they didn’t see coming.

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Tags: Industry 4.0, Situation Analysis, Entrepreneurs, START. SCALE. EXIT. REPEAT.

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