PRINT AD #1
Media Type: Print
Advertisement: Shikun & Binui – Sunlight-Revealed Ad
Company/Brand: Shikun & Binui
Link to Ad: Shikun & Binui Sunlight Ad Example
- Ad Description
This interactive print ad utilizes sunlight to reveal hidden messaging, making the ad “come to life” when exposed to natural light. A clever mix of passive interactivity and symbolism turns the reader into a part of the ad experience.
The emotional appeal focuses on discovery, curiosity, and eco-consciousness. It appeals to a modern audience looking for innovation, even in static mediums.
Objectives:
- Highlight Shikun & Binui’s sustainable construction practices.
- Create memorability through interactive print.
- Reinforce brand values of innovation and environmental responsibility.
- Target Market
- Age: 30–60
- Income: $50,000–$120,000+
- Education: College degree or higher
- Psychographics: Environmentally conscious, value innovation, prefer brands that blend modern design with functionality.
- Geography: Israel and international real estate investors
- Desired Audience Action
Encourage readers to:
- Investigate Shikun & Binui’s sustainable projects.
- Consider the brand for real estate or infrastructure partnerships.
- Engage with the brand for future-forward construction initiatives.
- Value Proposition
Shikun & Binui offers:
- Environmentally responsible construction solutions.
- Innovation integrated into traditional spaces.
- A brand identity rooted in both heritage and progress.
PRINT AD #2
Media Type: Print
Advertisement: Original Woodstock Festival Ad (1969)
Company/Brand: Woodstock Ventures
Link to Ad: Original Woodstock Print Ads – ThatEricAlper.com
- Ad Description
This print advertisement for the 1969 Woodstock Music & Art Fair promoted a “3 Days of Peace & Music” event, which later became a defining moment in counterculture history. The ad is minimalist in design — black text on a white background, with small details about artists, ticket locations, and camping. The raw, no-frills aesthetic makes it feel more like a grassroots flyer than a commercial ad.
The emotional appeal lies in its authenticity, rebellion, and cultural relevance. It doesn’t sell a product — it sells an experience, a movement, and a new way of being. The typography and layout evoke a DIY energy that mirrors the era’s experimental, anti-establishment tone.
Objectives:
- Promote attendance at the inaugural Woodstock Festival.
- Establish a sense of belonging and countercultural identity.
- Generate organic buzz through word-of-mouth and underground press.
- Target Market
- Age: 16–30
- Income: $0–$30,000 (predominantly students, artists, blue-collar youth)
- Education: High school, some college, or self-educated creatives
- Psychographics: Anti-war, pro-peace, socially conscious, musically inclined, often politically disengaged but culturally expressive
- Geography: Northeastern U.S., especially New York, New Jersey, and surrounding regions
- Desired Audience Action
Encourage readers to:
- Buy tickets and attend the festival.
- Spread the word within activist, artistic, and music-focused communities.
- Align with a larger cultural identity based on peace, freedom, and expression.
- Value Proposition
Woodstock promised:
- A once-in-a-lifetime music experience featuring now-legendary acts.
- An escape from societal norms, war, and authority.
- A safe space for collective creativity, connection, and cultural transformation.
Woodstock Festival wasn’t just a concert — it was the birthplace of a generation’s voice.
PRINT AD #3
Media Type: Print
Advertisement: Thrasher Magazine – “Skate and Destroy” (Rodney Mullen Feature)
Company/Brand: Thrasher Magazine / Rodney Mullen
Link to Ad: Thrasher – December 1982 Issue Featuring Rodney Mullen
- Ad Description
This print feature from Thrasher Magazine’s December 1982 issue introduced the phrase “Skate and Destroy” alongside a series of action photos and freestyle techniques performed by a young Rodney Mullen, the future godfather of modern street skating. The page blends aggressive headline typography with grainy black-and-white photography — minimal on copy but maximal in message.
The emotional appeal lies in its rawness and legitimacy. This wasn’t manufactured ad copy. It was DIY skate journalism pushing against commercialism, celebrating rebellion, and giving skaters a voice when the mainstream didn’t care.
Objectives:
- Cement Thrasher’s identity as the underground authority in skateboarding.
- Honor and elevate Mullen as a new voice in the sport.
- Instill “Skate and Destroy” as a motto for a generation of skaters.
- Foster reader loyalty in an emerging subculture that rejected polished media.
- Target Market
- Age: 13–25
- Income: Low-to-moderate (working class, punk/DIY crowd)
- Education: Middle school to high school; some college
- Psychographics: Rebellious, anti-authority, self-taught, loyal to skate/punk/hardcore communities
- Geography: Urban and suburban centers in California, New York, and anywhere with a curb or a ditch to skate
- Desired Audience Action
Encourage readers to:
- Embrace skating as a lifestyle and outlet for personal freedom.
- Subscribe to Thrasher for skate news, tricks, and anti-mainstream inspiration.
- See themselves reflected in Rodney Mullen — a skater creating something from nothing.
- Value Proposition
Thrasher provides:
- A voice for skaters when no one else cared.
- A platform for underdogs like Mullen to define an entire sport.
- A no-filter view of skating that respects skill over image.
This wasn’t just an ad. It was a manifesto. One that still echoes in skateboarding today.
PRINT AD #4
Media Type: Print
Advertisement: The Oldest Surviving Printed Ad in English (1477)
Company/Brand: William Caxton, Printer and Publisher
Link to Ad: MedievalBooks.nl – Oldest Printed Ad in English
- Ad Description
Printed in London in 1477, this is the oldest surviving advertisement in the English language. Created by William Caxton, England’s first printer, it promotes “The Sarum Ordinal” (a religious service book) and was originally posted in a public space.
The ad is utilitarian yet direct — describing the product, location, price, and availability. But it’s also layered: by printing and distributing the ad, Caxton wasn’t just selling a book — he was creating awareness for the new technology of the printing press and his brand as a publisher.
Objectives:
- Sell printed copies of a religious book used in liturgical practice.
- Publicize Caxton’s printing workshop.
- Legitimize and normalize the use of printed text in public life.
- Target Market
- Age: Adult literates and clergy
- Income: Middle to upper class (merchants, scholars, clergy)
- Education: Literate; educated in Latin and ecclesiastical English
- Psychographics: Religious, conservative, interested in ritual, book culture, and spiritual duty
- Geography: London and surrounding regions during late medieval England
- Desired Audience Action
Encourage viewers to:
- Purchase a printed religious book for use in worship.
- Visit Caxton’s print shop in Westminster.
- Become familiar with — and possibly trust — printed materials over hand-copied manuscripts.
- Value Proposition
Caxton offered:
- A faster, more affordable method of book reproduction.
- A reliable religious tool for clergy and laity.
- Early exposure to mass communication — centuries before modern marketing.
This is more than an ad — it’s the birth of print culture in the English-speaking world.
PRINT AD #5
Media Type: Print
Advertisement: Höganäs Aluminum Powder Properties Comparison Chart
Company/Brand: Höganäs
Link to Ad: Metal Additive Manufacturing – Spring 2025, Page 23
- Ad Description
This industrial print ad by Höganäs, a global leader in metal powder production, appears as a full-page feature in Metal Additive Manufacturing magazine (Spring 2025 edition). The advertisement centers around a comparative performance chart for five aluminum-based metal powders (AI-HS1, AI-HS2, A2024-RAM2, A6061-RAM2, and AISi10Mg). It evaluates critical engineering metrics such as hardness, yield strength (standard and at temperature), modulus of elasticity, elongation, thermal conductivity, and print speed — vital data for professionals in high-performance manufacturing sectors.
The visual design is sleek and technical, using color-coded markers to distinguish between alloys and offering a QR code for instant product exploration. It appeals to logic, precision, and innovation — core values in the advanced engineering space.
Objectives:
- Establish Höganäs as the industry benchmark for aluminum-based metal AM powders.
- Educate engineers and purchasing agents on performance characteristics that drive application suitability.
- Promote QR-based lead generation and online product exploration.
- Reinforce brand values: sustainability, quality, customization, and innovation.
- Target Market
- Age: 25–60
- Income: $60,000–$200,000+ (B2B, corporate procurement, senior engineering roles)
- Education: Bachelor’s to PhD in mechanical engineering, materials science, or industrial design
- Job Titles: Additive manufacturing engineers, materials scientists, operations managers, procurement specialists
- Industry: Aerospace, automotive, medical devices, defense, energy, and precision industrial manufacturing
- Geography: Global – primarily U.S., Europe, and Asia-Pacific regions with active metal AM sectors
- Psychographics: Data-driven, efficiency-oriented, quality-focused professionals with strong environmental and innovation values
- Desired Audience Action
The ad encourages readers to:
- Analyze the provided material performance metrics to inform material selection.
- Scan the QR code to learn more or request samples/spec sheets.
- Consider Höganäs as a preferred supplier for additive manufacturing powders.
The audience benefits by aligning with a proven, innovation-driven partner who offers both material and strategic performance value.
- Value Proposition
Höganäs offers:
- High-performance, specialized aluminum powders designed for AM.
- Industry-leading customization, consistency, and scalability.
- Proven material science expertise with real-world applications in extreme environments.
- Support for sustainability and material efficiency across the AM lifecycle.
This ad doesn’t just market metal powders — it markets technical trust and performance assurance in an increasingly competitive engineering landscape.
