Before you ever build a brand that grows, you have to build one that fits. Not just visually—but strategically, functionally, and personally. This is the story behind the logo I chose for Resilience Repurposed LLC, and what it taught me about alignment, systems, and sustainable identity.
When I started Resilience Repurposed LLC, I didn’t expect the hardest design choice to be my logo. Over the span of a year, I created over 78 drafts—some clean, some raw, and most of them wrong.
At first, I tried fun symbols, abstract icons, and edgy graphics. They looked cool—but when I mocked them up on product packaging or laser engravings, something felt off. They didn’t say “this is a business that uses engineering, design, and advanced manufacturing to solve real-world problems.” They said, “this might look good on a sticker.” And I needed more than that.
So I went through every version—erased parts, repurposed lines, simplified shapes. I took notes. I tested how they looked on screens, in vector files, and on real-world items like business cards and workshop signage. One by one, I ruled out every option that didn’t reflect what I actually do.
Eventually, I landed on a design that looked like a 3D printer head—but also resembled a CNC router and laser engraving tool. It worked across every service I offer. And it was simple, strong, and scalable.
I chose red, white, and blue not just for contrast, but because of what they stand for. As a U.S. Army veteran, that color palette connects to my roots. The text below the symbol lays it out clearly: 3D modeling & printing, laser engraving & cutting, programming & consulting.
This logo now lives on my products, proposals, and professional identity. And it’s working—because it does what every good system does: it communicates clearly, performs consistently, and grows with purpose.
A logo isn’t just a design. It’s a decision. If your branding doesn’t communicate who you are and what you deliver, it’s just decoration. Form follows function—even in business identity.
I’ll be sharing the principles behind how I systemize my work—from custom fabrication to client onboarding—and how these systems support my mission to serve veteran entrepreneurs and small businesses alike.
Know someone struggling with branding? Send this their way. Especially if they’re caught up in “cool-looking” instead of “clear-working.”
Want insights on sustainable manufacturing, veteran entrepreneurship, and building systems that scale?
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