Introduction:
At Resilience Repurposed LLC, careful planning and strategic media use are key to growing our brand in a competitive landscape. This Strategic Media Plan outlines how we will leverage blogging, podcasting, YouTube, email, and social media between May 1 and May 31, 2025 to expand visibility, engage audiences, and support business growth—all while maintaining a lean marketing budget.
You can view the full overview in the screencast below, and review the full media plan directly embedded beneath the video.
| Media Type | Channel/Platform | Objective | Start Date | End Date | Frequency | Estimated Cost |
|---|---|---|---|---|---|---|
| Blog | HubSpot Blog | Publish insights on 3D printing, materials, and entrepreneurship | 2025-05-01 01:00:00 | 2025-05-29 00:59:59 | 2 posts/week | $0 (DIY) |
| Podcast | Embedded on blog / Shared via RSS | Promote veteran leadership and innovation through interviews | 2025-05-01 01:00:00 | 2025-05-29 00:59:59 | 1 new episode | $0 (Recorded & edited in-house) |
| YouTube | YouTube | Share short screencasts and design breakdowns | 2025-05-01 01:00:00 | 2025-05-29 00:59:59 | 1 screencast/week | $0 (Recorded using existing tools) |
| Social Media | Facebook, LinkedIn | Drive traffic to blog/podcast, raise brand awareness | 2025-05-01 01:00:00 | 2025-05-29 00:59:59 | 3 posts/week | $150 (boosted posts) |
| Mailchimp (Free Plan) | Send blog/podcast updates to subscribers | 2025-05-01 01:00:00 | 2025-05-29 00:59:59 | 1 email/week | $0 (Free tier) |
This Strategic Media Plan positions Resilience Repurposed LLC for a strong post-course marketing launch, focusing on quality content, audience engagement, and efficient resource use.
Thank you for reviewing the plan!
All content © 2025 Brent Parker | Resilience Repurposed LLC