Strategic Media Plan for Resilience Repurposed LLC
Introduction:
At Resilience Repurposed LLC, careful planning and strategic media use are key to growing our brand in a competitive landscape. This Strategic Media Plan outlines how we will leverage blogging, podcasting, YouTube, email, and social media between May 1 and May 31, 2025 to expand visibility, engage audiences, and support business growth—all while maintaining a lean marketing budget.
You can view the full overview in the screencast below, and review the full media plan directly embedded beneath the video.
🎬 Watch the Screencast Walkthrough
📊 Full Strategic Media Plan Table
| Media Type |
Channel/Platform |
Objective |
Start Date |
End Date |
Frequency |
Estimated Cost |
| Blog |
HubSpot Blog |
Publish insights on 3D printing, materials, and entrepreneurship |
2025-05-01 01:00:00 |
2025-05-29 00:59:59 |
2 posts/week |
$0 (DIY) |
| Podcast |
Embedded on blog / Shared via RSS |
Promote veteran leadership and innovation through interviews |
2025-05-01 01:00:00 |
2025-05-29 00:59:59 |
1 new episode |
$0 (Recorded & edited in-house) |
| YouTube |
YouTube |
Share short screencasts and design breakdowns |
2025-05-01 01:00:00 |
2025-05-29 00:59:59 |
1 screencast/week |
$0 (Recorded using existing tools) |
| Social Media |
Facebook, LinkedIn |
Drive traffic to blog/podcast, raise brand awareness |
2025-05-01 01:00:00 |
2025-05-29 00:59:59 |
3 posts/week |
$150 (boosted posts) |
| Email |
Mailchimp (Free Plan) |
Send blog/podcast updates to subscribers |
2025-05-01 01:00:00 |
2025-05-29 00:59:59 |
1 email/week |
$0 (Free tier) |
Closing Statement:
This Strategic Media Plan positions Resilience Repurposed LLC for a strong post-course marketing launch, focusing on quality content, audience engagement, and efficient resource use.
Thank you for reviewing the plan!
All content © 2025 Brent Parker | Resilience Repurposed LLC
