Situation Analysis of Resilience Repurposed LLC

Written by: Brent Parker
Business: Resilience Repurposed LLC
Program: ENT 610 – Entrepreneurial Creation
Date: April 2025

🎬 Introduction

Welcome to my situational analysis of Resilience Repurposed LLC, my entrepreneurial venture based on engineering-driven innovation, advanced fabrication technology, and creative problem-solving.

This blog provides a complete business strategy breakdown using SWOT, PESTLE, Porter’s Five Forces, and Porter’s Value Chain frameworks. It also includes embedded screencasts for each section, designed to educate and inform anyone interested in small-batch manufacturing or entrepreneurship.

🔍 Value Proposition

Resilience Repurposed LLC delivers custom-engineered, high-performance products using advanced 3D printing and CO₂ laser cutting techniques. We focus on precision, adaptability, and rapid turnaround and serve small businesses and individual innovators looking for low-volume, high-impact solutions.

This includes prototypes, tooling, personalized items, and batch production—all from a workshop rooted in lean systems, technical expertise, and quality-first values.

Reference: Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

✅ SWOT Analysis

• Strengths: Engineering and manufacturing experience, advanced 3D printing and laser technologies, customization, speed, and small-batch flexibility
• Weaknesses: Limited startup capital, small team, early-stage brand visibility
• Opportunities: Growth in demand for unique, custom-manufactured goods, local partnerships and small business collaboration, expansion into short-run production services
• Threats: Supply chain disruptions, competition in the maker/manufacturing space, shifting economic conditions impacting consumer spending

Reference: Gurel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. Journal of International Social Research.

🌐 PESTLE Analysis

• Political: Tariffs and regulations affecting imported materials, incentives for reshoring manufacturing
• Economic: Inflation and material price volatility, demand shifts in small-scale fabrication
• Social: Preference for locally made, custom products, growing interest in DIY and maker culture
• Technological: Advances in additive manufacturing and CAD tools, expansion of material options
• Legal: IP considerations, compliance with safety labeling and digital delivery
• Environmental: Interest in sustainable materials, low-waste production processes

Reference: Aguilar, F. J. (1967). Scanning the Business Environment. Macmillan.

🏁 Porter’s Five Forces

• Threat of New Entrants: Moderate – accessible tools, but experience and quality are differentiators
• Supplier Power: Moderate – reliance on niche materials affects price and delivery timelines
• Buyer Power: Moderate to high – customers expect precision, customization, and competitive pricing
• Threat of Substitutes: Low – few off-the-shelf alternatives meet the same level of personalization
• Industry Rivalry: High – crowded space with makers, engineers, and Etsy-style operations

Reference: Porter, M. E. (1979). How Competitive Forces Shape Strategy. Harvard Business Review.

⚙️ Porter’s Value Chain

Primary Activities:

• Inbound Logistics: Specialty filaments, substrates, and tooling
• Operations: 3D printing, CAD design, and CO₂ laser cutting
• Outbound Logistics: Shipping, digital delivery, and local drop-offs
• Marketing & Sales: Word-of-mouth, blog content, and local outreach
• Service: Consultations, customer support, and feedback loops

Support Activities:

• Procurement: Reliable sourcing at scale
• Technology: CAD software, machine calibration, and upgrades
• HR Management: Solo operator with expansion potential
• Infrastructure: Lean, workshop-based production model

Reference: Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.

📈 Strategic Summary & Outlook

Resilience Repurposed LLC is strategically positioned to thrive in a market that values customization, speed, and technical precision. With a lean infrastructure and high-performance tools, the company is designed for agile production without compromising quality.

Future goals include increasing local visibility, building partnerships with creative agencies and product designers, and expanding into short-run commercial fabrication.

This situation analysis has helped me refine my roadmap, and I hope it will help you better understand how to evaluate your business using these proven models.

All screencasts and visuals created by Brent Parker. Citations follow APA style.